The Quit Kit 2012 campaign will launch on 1 January 2012, with a national TV & radio advertising campaign encouraging smokers to use the ‘Right tools for the job’ by picking up a Quit Kit from their local pharmacy to help them stop smoking.
The Department of Health campaign aims to increase the number of smokers attempting to quit and to help make those quit attempts more successful. It will run from 1 Jan – 31 March 2012.
Last year, over 350,000 Quit Kits were distributed and research showed that 70% of smokers who received a Quit Kit made a quit attempt. Following the success of the Quit Kit last year, the Department of Health has used customer feedback to develop a new and improved Quit Kit for 2012.
Quit Kits will be available from multiple pharmacies, a range of smaller chains and a number of independent pharmacies. Further information on participating pharmacies including how independent pharmacies can order Quit Kits can be found in the FAQs.
Smokers will be able to find details of their nearest participating pharmacy from 1 January on the Smokefree website or via text, or will be able to place an order online.
Local Stop Smoking Services
Each local Stop Smoking Service manager will receive a sample Quit Kit in mid-December. This year, local services can order 10 Kits for their own use by calling the orderline (0800 169 0169) Unfortunately, because of the limited number of Quit Kits that we have this year, local services will not be able to reorder.
Local services can work with pharmacies supplying Quit Kits in their area (where appropriate) by providing information to staff about local support available to be handed out alongside Quit Kits.