A New Social Marketing Strategy For Public Health
The Department of Health have published the first over-arching social marketing strategy for Public Health England. This strategy outlines a radically new approach for using social marketing throughout people’s lives as part of a broader suite of measures to improve those behaviours that affect health outcomes.
Social marketing will support the approach to improving public health set out in Healthy Lives, Healthy People and the draft indicators published for consultation in the Public Health Outcomes Framework.
In order to best support these indicators, the strategy recommends that the centre fund four programmes, including a life course approach with integrated campaigns to tackle health issues for young people, families and middle-ages adults (Change4Life) and the over 60s. The Smokefree programme remains the only single-issue campaign due to its effect on health outcomes and the strong international evidence base for the impact of marketing on reducing smoking prevalence.
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