Using the brand

The Smokefree brand was launched to both motivate smokers to use local NHS Stop Smoking Services and to support local services and the NHS to present key messages about quitting consistently and effectively. The brand was redeveloped in 2010 to make it easier for local campaign supporters to develop work in line with the new guidelines whilst having the flexibility to produce unique, localised work.

You can search for a wide variety of Smokefree brand assets, from logos and fonts to images and illustrations – there are usage guidelines too. Search by topic e.g. ‘pregnancy’ or by type e.g. ‘illustrations’, or simply ‘view all’. See our brand guidelines for more help.

Smokefree brand materials are available to anyone in the NHS/Government as well to partners and supporters of Smokefree.

Looking for free print materials? See Resources to browse and order leaflets, booklets, posters and factsheets.

Search for Brand Resources

Filter by one of the following to narrow your results further (optional):

Resource Spotlight

  • Smokefree Guide

    The main guide to helping smokers quit for good.

  • Calendar

    This 28 day quit plan helps smokers prepare for the key stages of quitting.

  • Support Guide

    More info on the free support services available such as local NHS Stop Smoking Groups and NRT.

  • Health and wealth wheel

    Rotating wheel, which shows the benefits to your health and pocket when you quit smoking.