Campaigns

Find out more about the NHS Smokefree campaigns that aim to motivate smokers to go smokefree and highlight the support available from the NHS to help them quit successfully.

We tell you all about what the campaign objectives and media used, with links to the creative and press release where relevant.

Look at the campaigns and find out more now.

Smokefree United

This new campaign is targeted at football loving male smokers. The campaign is running on radio, press, ambient, online and is supported by key partnerships with talkSPORT, the Premier League and a selection of football clubs in the North West.

Find out more about this campaign

Real kids

A reinforcing motivation campaign launched in September 2009

Find out more about this campaign

One Way Street to Success

A new Direct Response TV campaign is being launched to drive response to NHS stop smoking support services.

Find out more about this campaign

Worried

A new campaign is being launched to follow on from the recent 'Scared' campaign designed to alert smokers to the distress that their smoking habit causes their family and loved ones.

Find out more about this campaign

Smoking and Pregnancy

A new Smoking and Pregnancy campaign has been launched, which targets pregnant women who smoke, their partners and midwives.

Find out more about this campaign.

Scared

Clowns. Spiders. Lightning. All things that children and adults are often scared about. But this campaign shows a little girl who is unafraid of all these things. Instead, the thing that scares her most is her mother smoking she's terrified that her mum might die.

Find out more about this campaign: watch the TV ad, listen to the radio ad and get more information including what you can do to help.

Reasons

Find out more about the Reasons campaign. Reasons is all about giving parents who smoke positive motivation to do so. The TV adverts show examples of parents in everyday family situations. The parent then describes looking forward to experiences in the future with their children such as weddings, teaching their kids to drive and holding their grandchildren.

It's all about hope for the future, which is what being smokefree is all about. Watch the TV ads and find out more here.

Wanna Be Like You

It doesn't take much to encourage children to smoke - they're very easily influenced. This campaign emphasises the way in which children follow the example of their parents in particular. The campaign is provoking for everyone, but mainly for parents who are smokers.

Getting off cigarettes

How do smokers 'get off' cigarettes?

Giant cigarettes with people standing on top of them were used in this campaign to show that we understand the enormous challenge faced by smokers in going smokefree. But we also showed that the NHS is able to meet that challenge by providing smokers with the support that they need.

Send Off

Send off is all about people triumphantly saying goodbye to cigarettes. And it shows that, due to all the support services that the NHS offers, 'there have never been more ways to get rid of cigarettes.' The TV ad also shows people's happiness when their cigarettes are either thrown away or destroyed.

The Invisible Killer

Most cigarette smoke comes from the lit end - rather than being inhaled and exhaled from the mouth end. This smoke is unfiltered and therefore even more toxic than smoke that has been filtered. And 85 per cent of smoke is invisible. That's why this campaign - all about secondhand smoke - is called 'The invisible killer.'

Hook

Nicotine addiction is a powerful force. This campaign aimed to show just how forceful and unpleasant it really is.