? Smokefree Campaign Timeline
Advertising has proved to be a highly powerful trigger in helping smokers decide to quit for good. The Department of Health has created innovative and hugely successful campaigns over the years – and you can explore them at a glance with this interactive timeline.
You can click on the years and scroll through to find a campaign. Moving your mouse over a campaign will give you a brief description, and you can click through to find out more information, including the campaign strategy, media used and campaign evaluation.